Namaki Cosmetics

One fine day in 2013, a little idea began to take root in the minds of two young engineers. “How can we spark imagination in kids while being gentle on their sensitive skin?”

This was a real issue for many parents who wanted to protect their children’s health — so many products designed for little ones were still dangerous for their little bodies.

After some brainstorming, a few sleepless nights and a bit of market research, the dream came into focus and they wondered: Can we create organic face paint and makeup for kids that’s natural AND fun?

The next question was, “What do we name this dream?” Three little words came to our engineer friends: Naturel, Make-Up, Kids. And that’s how the dream fully blossomed into reality as Na-ma-ki.

The first organic, natural face paint kit was finally released in 2013. Hypoallergenic and water-based, the paint was easy to apply and remove and even offered easy-to-draw tutorials on the packaging.